Maternity cover can prove very useful to businesses during difficult times such as maternity leave. However, not all marketing agencies are the same, and you need to be sure that your business gets the best service possible during this transitional time. Here are four reasons why a marketing agency may be your answer to maternity cover:

Marketing Agencies Provide a Short Lead Time

When businesses go looking for marketing solutions, they often needed these solutions yesterday. With an agency partner, you have access to people who can come in and hit the ground running faster than any other alternative. At MiM, we pride ourselves on business-as-usual continuity and integrating ourselves as much as possible in your business. As a result, we can get started and pick up exactly where your team member left off in as little as three weeks!

Marketing Agencies Provide Flexibility

Working with an external business can give you a lot of flexibility in terms of time and money. Using an outsourcing firm can also mean more flexibility around budgets and deadlines, making it easier for them to accept one-off jobs or jobs that come up at short notice. In contrast, some permanent employees may feel stressed by last-minute projects or changes in workload, making it difficult for them to take on any extra work or new responsibilities. This pressure may be worsened by any additional commitments that they are already trying to fulfil.

Marketing Agencies Offer Cost Efficiency

Since an in-house team is not needed, you would not have any costs associated with salaries, benefits, equipment, or other administrative costs. Agency Marketing Consultants may charge by project or by the hour. As you only pay for what you need, agency costs are lower than bringing someone on full-time. It may also be easier to get multiple agencies interested in working with you if it is only for a short-term project versus offering someone full-time work. According to an article by 'XpertHR' The average annual bill for maternity leave per organisation, including the cost of replacements, is around £125,000. Agency outsourcing is not only significantly cheaper, but you'd be bringing on board an already established team of experts without the need to worry about training.

Marketing Agencies Can Provide Expertise and Resources

As any business owner knows, it can be hard to juggle everything. When looking for temporary staff or covering maternity leave, consider using an outsourced team of experts in their field. An agency can provide expertise and resources that freelancers do not have, such as contacts and subscriptions. By utilising these resources, many agencies can provide your talented staff members with ideas and strategies that they can implement within your business even after the end of the agency's contract. As a result, this gives you time to focus on areas where they excel at managing day-to-day operations.

Want to learn how MiM can support your maternity cover needs? Book a call with our team today.